In order to raise additional funds for realization of their projects, the Foundation established a social enterprise Divac HOD d.o.o. in February 2010 and its total profit is directed to the Foundation „Ana and Vlade Divac“ for the implementation of humanitarian projects.
Divac HOD d.o.o. is engaged in the production and sale of souvenirs such as T-shirts, mugs, magnets, coasters, scented candles, posters and key chains. Their original souvenirs are bought by many tourists visiting Belgrade.
Moreover, Divac HOD d.o.o. sells popular products for children - children's t-shirts, bibs, and baby overalls. This program has proven to be successful to the extent that the current plan is to switch focus to the production of a completely new line of children's clothes, which you will soon be able to see!
All profits are used to improve social assistance programs for refugees and internally displaced persons.